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Dr. Anugragha S S
Designation : Assistant Professor
Nature of Employment : Regular
Qualification : B.Com,.M.B.A.,SET.,Ph.D
Phone :
Email ID : [email protected]

Teaching

Educational Background

Degree Discipline Year of Passing University
B.Com General 2007 SRM Arts and Science College (Madras University)
MBA Finance and Marketing 2010 Sathyabama Institute of Science and Technology
Ph.D Marketing 2021 Sathyabama Institute of Science and Technology

Work Experience

Designation Institution Duration No. of Years
Assistant Professor B.S. Abdur Rahman Crescent Institute of Science & Technology Aug 2023 Till date
Assistant Professor SRM Institute of Science and Technology, Ramapuram September 2022 to April 2023 7 months
Assistant Professor ITM Business School, Siruseri, Chennai March 2019 to September 2020 1 year and 6 months
Assistant Professor SRM Arts and Science College, Kattankulathur July 2012 to Oct 2018 6 years & 3 months
Lecturer Hindustan Collegeof Arts and Science June 2011 to March 2012 9 months
Lecturer Sri Sankara Arts and Science College September 2010 to June 2011 9 Months

Lecture Courses

  • FINANCE: Accounting for Managers, Merchant Banking and Financial Services Financial Management.
  • MARKETING: Marketing Management, Services Marketing, Customer Relationship Management, Consumer Behavior, New Product Development & Strategy, Rural Marketing, Integrated Marketing Communication.
  • COMMON: Operations Management, Management Principles, Managerial Skills, Personality Enrichment.

Research

Area of Research Interest

  • Retail Mix
  • CRM
  • Customer Acquisition and retention

Publications

  • INTERNATIONAL JOURNAL OF ECONOMIC RESEARCH
  • INTERNATIONAL JOURNAL OF APPLIED BUSINESS AND ECONOMIC RESEARCH
  • JOURNAL OF MECHANICAL AND PRODUCTION ENGINEERING RESEARCH AND DEVELOPMENT
  • INTERNATIONAL JOURNAL OF MANAGEMENT STUDIES(UGC
  • CENTRAL EUROPEAN MANAGEMENT JOURNAL

International Conferences / Seminars / Workshops

  • 4th International Conference on Business Research-SRM University 26th SEP 2017
  • Frontiers of Management.Practices for Economic Sustainability-St.PETERS INSTITUTE OF HIGHER EDUCATION AND RESEARCH-13TH DEC 2017
  • International conference on Management Cases-BIMTECH 5th and 6th Dec 2019
  • 4th International Conference on Marketing Technology and Society-IIM Kozhikode 7th to 9th Dec 2020